16:00-16:10

开幕致辞 Opening Speech

陈冬北京市文化和旅游局局长

Chen Dong Director General at Beijing Municipal Cultural and Tourism Bureau

16:10-16:30

主题演讲：赴冬奥之约，看北京未来之变

Keynote Speech - Beijing Winter Olympics, a Glimpse into the Future of Beijing

桂琳北京冬奥会和冬残奥会组织委员会规划建设部总体规划处处长

Gui Lin
Director of Master Planning Division, Venue Planning & Construction of BOCOG

16:30-17:00

互动讨论：旅游归零与重建后疫情时期的中国旅游新常态的建立Panel Discussion - Rebuilding Tourism from the Ground Up: China Travel in a Post-COVID World

主持人：
黄顺华亚太旅游协会(PATA)副主席

嘉宾：
黄谨言      雅高集团大中华区销售分销副总裁
Kris Van Goethem     Thomas Cook 入境业务执行总经理
刘会元    中国旅游集团旅行服务有限公司入境游部总经理
Veli Polat     汉莎航空大中华区高级销售总监

Moderator:
Soon-Hwa Wong
Chairman-Elect, Pacific Asia Travel Association (PATA)

Panelist:
Ken Wong
Vice President of Sales and Distribution at Accor Greater China

Kris Van Goethem
Managing Director MICE, Leisure & Sport at Thomas Cook China

Liu Huiyuan
General Manager, Inbound Tourism at China Tourism Group

Veli Polat
Senior Director Sales Greater China, Lufthansa Group

17:00-17:20

主题演讲：中国旅游销售面临的挑战与应对

Keynote Speech - Answers to the Biggest Challenges in Selling China Tourism

宋炜中青旅国际旅游有限公司副总经理

Song Wei Vice General Manager at CYTS International Travel

17:20-17:50

互动讨论：在疫后不确定中前行，迎接会奖旅游归来

Panel Discussion - The Return of the MICE Sector in Uncertain Times

主持人：
刘平     SITE 中国分会理事会主席
欣欣翼翔国际会议有限公司创始人
嘉宾：
曹蓓蕾     万豪国际大中华区环球销售副总裁
Claude Blanc    励展博览集团 WTM旅游展全球总监
Senthil Gopinath     国际大会及会议协会ICCA CEO
张小琳     北京亚信国际旅行社有限公司执行总裁

Moderator:
Liu Ping President of SITE China Chapter, Founder of China Star

Panelist:
Becky Cao
Vice President at Global Sales at Marriott Greater China
Claude Blanc
Portfolio Director at World Travel Market
Senthil Gopinath
CEO at International Congress and Convention Association (ICCA)
Zhang Xiaolin
Managing Director at Asian Trails China

17:50-18:20

互动讨论：让旅行者重新上路——如何吸引青年旅游市场

Panel Discussion - Getting Travelers Back on the Road – How to Attract the Youth Travel Market

主持人：
Sienna Parulis-Cook    龙途互动传讯副总监
嘉宾：
David Chapman    旅游联盟WYSE 总监
窦俊杰     www.letslocals.com合伙人，高级英文导游，文旅部金牌导游
Joey Knotts The Beijinger主编
Jürgen Kremer     上海国旅国际旅行社有限公司  市场营销总监

Moderator:
Sienna Parulis-Cook
Associate Director of Communications at Dragon Trail Interactive
Panelist:
David Chapman
Director General at WYSE Travel Confederation
David Dou
www.letslocals.com Co-founder, Senior English-speaking tour guide, and
Gold-medal tour guide by Ministry of Culture and Tourism
Joey Knotts
Managing Editor at The Beijinger
Jürgen Kremer

Director of Sales & Marketing at Shanghai China International Travel Service Ltd.

18:20-18:40

主题演讲：再重逢，疫情后旅游新常态后疫情时代北京休闲旅游趋势及产品
Keynote Speech - Welcome Back to Beijing: Post-COVID Leisure Travel Trends and Products for Beijing

房起荣 HanaTour 中国旅游产品计划部总经理

Bang Kiyoung Head of China Travel Planning Department at HanaTour

18:40-18:50

研究成果发布：新冠疫情复苏期旅游意愿趋势报告分享

Research Report Release - Recovery Trends and Travel Sentiment in the Post Epidemic Period

沈思文麦肯锡公司董事合伙人

Steve Saxon Partner at McKinsey & Company

18:50-19:00

问答环节 Q&A
Q&A Session

19:00
闭幕致辞并发布 “北京文旅资源云推介”项目和“北京文旅同业资源网站”

Closing Speech - Forum Summary and Introduction to the “Beijing Tourism Expert: Online Resources for the Travel Trade” and “Beijing Tourism Expert: Online Product Catalogue”

庞微北京市文化和旅游局副局长

Pang Wei

Deputy Director General at Beijing Municipal Culture and Tourism Bureau