08:00-08:10

开幕致辞 Opening Speech

陈冬北京市文化和旅游局局长

Chen Dong Director General at Beijing Municipal Cultural and Tourism Bureau

08:10-08:30

主题演讲：赴冬奥之约，看北京未来之变

Keynote Speech - Beijing Winter Olympics, a Glimpse into the Future of Beijing

桂琳北京冬奥会和冬残奥会组织委员会规划建设部总体规划处处长

Gui Lin
Director of Master Planning Division, Venue Planning & Construction of BOCOG

08:30-09:00

互动讨论：旅游归零与重建：后疫情时期的中国旅游新常态的建立Panel Discussion - Rebuilding Tourism from the Ground Up: China Travel in a Post-COVID World

主持人：
Dr. Guido Brettschneider TUI中国 CEO

嘉宾：
朱海峰     AK国际北京代表处首席代表
孙武      凯悦中国区副总裁，兼宇宿酒店管理有限公司首席执行官及董事总经理
王强     北京大兴国际机场航空业务部副总经理
张佳宁     北京市东城区文化和旅游局市场促进科   副科长

Moderator:
Dr. Guido Brettschneider CEO, TUI China
Panelist:
Austin Zhu
Chief Representative at Abercrombie & Kent Beijing
Elton Sun
Vice President of HYATT China, CEO and Managing Director of
Yusu Hotel Management Co., Ltd. (UrCove Hotels)
Wang Qiang
Deputy General Manager of Aviation Business Department, Beijing Daxing International Airport
Zhang Jianing
Deputy Section Chief at Culture and Tourism Bureau Municipality of Dongcheng District of Beijing

09:00-09:20

主题演讲：中国旅游销售面临的挑战与应对

Keynote Speech - Answers to the Biggest Challenges in Selling China Tourism

Sarah Keenlyside Bespoke Travel Company CEO

09:20-09:50

互动讨论：在疫后不确定中前行，迎接会奖旅游归来

Panel Discussion - The Return of the MICE Sector in Uncertain Times

主持人：
刘平 SITE 中国分会理事会主席，欣欣翼翔国际会议有限公司创始人

嘉宾：
曹志刚     龙途互动 CEO
王玲     北京环亚风景国际旅行社创始人、执行总裁
倪晖     大新华会展控股公司总经理
马俊廷     北京望京凯悦酒店总经理

Moderator:
Liu Ping President of SITE China Chapter, Founder of China Star
Panelist:
George Cao
CEO at Dragon Trail Interactive
Linda Wang
Founder & Managing Director at Destination Asia China
Ni Hui
President at Grand China MICE Holdings
Till Martin
General Manager of Hyatt Regency Beijing Wangjing

09:50-10:20

互动讨论：让旅行者重新上路——如何吸引青年旅游市场

Panel Discussion - Getting Travelers Back on the Road – How to Attract the Youth Travel Market

主持人：
William Ace Rowles    龙途互动客户总监
嘉宾：
安丽     Airbnb爱彼迎中国副总裁、公共政策负责人
朱明     猫途鹰中国区总裁
Ramsay Kerr     The Dragon Trip和The Learning Adventure 创始人
张玫     碧山创始人

Moderator:
William Ace Rowles Account Director at Dragon Trail Interactive
Panelist:
An Li
VP & Head of Public Policy and Government Affairs at Airbnb China
Ethan Zhu
President, China at TripAdvisor
Ramsay Kerr
Founder of The Dragon Trip & The Learning Adventure
Zhang Mei
Founder of WildChina

10:20-10:40

主题演讲：再重逢，疫情后旅游新常态—后疫情时代北京休闲旅游趋势及产品
Keynote Speech - Welcome Back to Beijing: Post-COVID Leisure Travel Trends and Products for Beijing

周晓光桂林唐朝国旅董事长及总经理

Michael Zhou President of Guilin Tang Dynasty Tours

10:40-10:50

研究成果发布：新冠疫情复苏期旅游意愿趋势报告分享

Research Report Release - Recovery Trends and Travel Sentiment in the Post Epidemic Period

沈思文麦肯锡公司董事合伙人

Steve Saxon Partner at McKinsey & Company

10:50-11:00

问答环节 Q&A
Q&A Session

11:00
闭幕致辞并发布 “北京文旅资源云推介”项目和“北京文旅同业资源网站”

Closing Speech - Forum Summary and Introduction to the “Beijing Tourism Expert: Online Resources for the Travel Trade” and “Beijing Tourism Expert: Online Product Catalogue”

庞微北京市文化和旅游局副局长

Pang Wei

Deputy Director General at Beijing Municipal Culture and Tourism Bureau